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YouTube video SEO optimisation tips

Apart from the popularity that video has gained on the Internet, and the importance it has when it comes to reaching the younger crowd, there is an even more important reason for mixing videos into your online marketing strategy.

Video is not only the perfect way to quickly express complex information online, but it is also rapidly becoming one the most important SEO assets you can have on your website and every SEO Agency should optimise for. However, if you do not take time to optimise the videos that you publish online in order to match what the internet users are searching, it is likely that your videos would not be able to reach their target audience. And if they do not reach their intended audience, they will not serve any purpose.

As YouTube is currently the 2nd biggest search engine, behind Google, optimising your videos in order to increase your fan-base and views on YouTube will do wonders for the page rank of your website.

In this post, I will share some tips that you can use to optimise the video content you plan to upload on YouTube, as well as few tips on how to optimise videos that you host on your own website, which will also help your website in improving its page rank.

Use a descriptive title on your videos

The best way to catch the attention of a potential viewer is using a catchy title, which contains related keywords. Always do a little keyword research to find the words that your target audience is most likely to use when searching for your video. However, bear in mind to keep the video title interesting, without filling it with keywords.

Use proper tags

Remember to tag your videos using important keywords and key phrases. Avoid using complicated words or terminology, which are not commonly used by the average people. You can also use the data from your keyword research to find related keywords to tag the video.

Add a good description

You can use up to 5000 characters to describe your video. Optimise your description with relevant keywords, but also try to be creative with your words. You can also use a few characters to ask your viewers to like and share your video.

Check the quality of your content

Make sure that your videos are informative, relevant, content rich and up to date. Do not waste the time of your viewers by producing irrelevant video content. This is especially important when it comes to YouTube videos as YouTube prioritises videos with longer overall viewing sessions over the ones that receive more clicks. And you will get longer viewing sessions only if you keep your videos interesting and relevant.

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