Why People Are Afraid Of Backlinks?
Hello my friends, it’s been a while since I have last written on my blog. Actually, I did not write since last year, so after the period of one month I finally break my silence.
Having not written an article for so long does not mean that there are no significant issues in SEO or we have exhausted the subject. Besides, SEO is never ending and it is an insatiable object.
It is like the open ocean that has neither a beginning nor an end, and you can not catch it from anywhere.
And to compensate you for your patience for having been waiting for so long, today I will start with a very important issue that is no other than why people are afraid of backlinks?
Why did I not write for a month on my blog?
There were many reasons I had not written an article on the blog for a while.
Initially, the Christmas holidays met at the same time with a really heavy workload.
At the same time, we had a lot of new things here at Paramarketing that consumed too much of my time and I had to put all in order at all costs. 2019 finds us with many changes and many new things we have already introduced to better serve our customers and the results of it will be seen within the year.
You cannot expect different results when you do the same you did in the past. You have to do new things, and since SEO evolves and changes for 2019, so do we.
One of the things we will do in 2019 is the re-launching of our international site paramarketing.org to promote websites, from our brand new international location in London. The goal is extroversion and openness in the English-speaking markets of internet.
But in order not to take advantage of your precious time, we will go straight to the point. Have you ever wondered why people are afraid of backlinks?
They believe SEO is illegal
I was discussing with a marketing manager of a Greek firm. He showed me the real picture, many people have about backlinks.
Backlinks are believed to be illegal cause SEO is illegal. It is prohibited from Google because SEO according to them, it has to do with the manipulation of Google’s search results rather than optimization.
Mainly, SEO are the use of backlinks through dark techniques in building backlinks on weird sites, in buying backlinks and in using programs that do nothing other than Spam.
Abroad, Google has punished several websites that sold or purchased links or did spam and somehow went high on search engines.
Several times we have seen sites accepting manual punishments and being de-indexing by Google or falling victim to changes in Google’s algorithm.
In Greece, because the Adwords market is small, Google has not taken manual penalties, but many times the changes to its algorithm have hit a number of sites that did not have fixed physical links or lacked the right and quality content and violated Google quality standards.
The impression that SEO is illegal has been cultivated by Google itself, which at various conferences announces various changes that affect some websites or that cultivates a policy of policing its algorithm and any attempt to decode or exploit it by experts is automatically considered a red ban.
A climate of fear and policing by Google
In 2013, Google had penalized Anglo Rank (PBN) because it was selling links to various sites for money. In particular, it sold articles on reputable sites which with their backlinks gave them ranking power over other sites.
The punishment was simple: All their backlinks lost their value from the particular PBN, the Anglo rank. This resulted in the disappearance of various websites over one night, and dozens of people lost their jobs or a significant part of their income.
Dozens of other PBN private networks were punished in the same way.
However, because there are dozens of other PBNs remaining undetectable, and it is impossible for Google to uncover them, some of them were unleashed to exemplify the world to avoid link building in this way.
If I put an article on a large informative site with a link?
Now, the most usual question: Does Google punish all the backlinks?
For example, if a company puts a press release on a large informative site with a backlink, is it in danger of being punished by Google and disappearing from the map?
Doesn’t this sound like a nightmare? Imagine being a huge business with dozens of employees who nowadays are largely dependent on Google and the organic ranking you have. From articles written on your blog and from other related blogs, from the publicity of these articles, from publications on valid electronic media, etc.
Until one day Google decides to punish your site.
The punishment can be done in two ways:
- Through manual way (manual action) putting you in the blacklist
- Through an algorithm
Both ways have the same result, your website disappears from all search engines and every organic result. AdWords remain stable and that is the purpose of punishment and of Google Penalty.
They want people to quit SEO and to drive all businesses at the door of AdWords, which has now been renamed in Google Ads so as to increase its revenue.
If SEO is prohibited, then everyone will do AdWords. But that is not the truth.
In summer 2018, Google made a really big change in its algorithm that mainly struck the large medical sites in Greece and abroad. Most sites had lost up to 70% of their organic visits over one night and had to make a lot of changes due to the new Google algorithm to return to their previous condition.
SEO is the acronym for Search Engine Optimization and means exactly that. The goal is to optimize search engines to push up websites that have content that does not appear on the machines and remains hidden and concealed in the depths of the web pages.
Many have misunderstood it and believe that SEO means Search Engine Manipulation. That I do not have a quality website and that my site has no information material to offer to the visitor, and so on.
The sad reality of today’s internet is that 91% of the pages on the internet have zero traffic. Not even one visitor per month. Within this 91% there is certainly a large percentage of websites that deserve to come out and be read by the world, but it is hidden from the sunlight because Google just does not see it.
This percentage also belongs to my own website that has more than 600 articles, but since they are very specialized, few people read them.
With a little optimization, all of this content will begin to appear gradually and begin to get the traffic it deserves. Optimization therefore has to do with everything that needs to be done on your page so it can start appearing in Google’s search results.
This means I will probably have to use the big Athenian blogs that have visits to bring traffic to mine as well as to increase my visibility in the search engines.
Should I be afraid that this backlink will bring the disaster and will be the end of my website?
The answer is no. Google may forbid the selling of links, but it does not forbid information and advertising.
Google’s algorithm works in accordance with backlinks
According to Google’s algorithm structure, Google itself depends on the backlinks that exist in the internet to be able to do crawling and discover new pages that are added daily to the web.
If there are no backlinks to show towards the new made pages, then probably they will stay blind cause due to SEO’s terminology they are orphan pages.
Orphan pages are those who have no backlink to drive to them and that is the reason why Googlebot cannot discover them.
Imagine a global web where backlinks will be banned and no one would be able to suggest any site, no product, no blog post, or even publish the link from its website!
Google would stop working because its algorithm would be based only on content and human behaviour to rank as many sites and as much content it could find out. Slowly, her search results would become poorer in terms of validity and accuracy, and her index of already classified content would start to slowly decline and from the websites.
All this would happen if the world today stopped creating backlinks cause 70% to 90% Google’s algorithm is based indirectly or directly on one thing: Backlinks that drive from one site to another.
I do not want to terrify you any more, you are grown up guys and you understand that Google is a private company that does its job and defends its interests. But you are also a private entrepreneur and want to get some benefit from Google for your online business.
You should assure you have traffic and sales by taking advantage of the holes in the Google algorithm.
Google has started informal war to SEO
Google has started an informal war to anyone who messes with SEO and every industry moving around it. This happens because Google does not want anyone to be first on its own Google search machine.
If no one knows what to do to appear first in Google, then you probably have to refer to the easy yet costly solution that is no other than AdWords.
Can Google be so mean? It is not a matter of exiguity. It is again a matter of safeguarding its interests.
Google is aware of the value of SEO and how important this is for a business. It knowns from first hand how much it worths and how much it costs to appear at the front page of Google. The problem is that most people ignore and do not understand the true value of SEO and being on the first page of Google, Google’s top three or Google’s top five.
Especially in very competitive industries in the US market, the cost per click has sprung to 20€. There are not just a few companies that sell leads, which sell prospective customers following the model of the Hard Working.
There are dozens of Hard Working in every country and every city and the cost per prospective customer according to the market amounts to the most developed countries from 20€ to 100€.
SEO is a huge business and works against Google’s advertising revenue, and any attempt to decode the algorithm results in winning some SEO websites and losing some other websites that have not been able to imagine where the Google algorithm will follow in the next change.
Google is like the fireplace
If you attend a Google conference such as Google OI, you will notice that there is a real brainwashing taking place for Google’s omnipotence and for the new products and new technologies that the company is under development.
I am not saying that the seminars are not useful and are not a serious source of information for the entire IT and the Internet industry. But the basic philosophy behind all these seminars is to educate the world to do exactly what Google says.
Google is like the fireplace, you have to keep a distance from it as much as you need to get warm and as long as you need not to get burnt. If you get too close it is certain that you will.
Always be cautious with what Google says and what Google really wants because SEO specialists like us are always looking for bugs and holes in the ranking algorithm to climb higher and higher.
So we hear carefully what Google says about the renewal of its algorithm, but we always watch our back about what is really going on.
We never stop searching things and finding new ways to achieve better ranking and new ways to improve the quality of web pages.
This is an endless process that is constantly changing, according to Google’s requirements. But what remains stable over the years and does not change is that even today, more than 20 years from Google’s launch as a trading platform, Google still relies on backlinks to tell apart if the A website is better than B.
Google is no longer a search engine
I kept the best for the end. Especially for all of you, our distinguished friends and readers, who read us every day and every week.
If you could understand that Google is not a search engine any more with organic search results and payment. It is an advertiser with paid search results with some organic search results underneath.
More and more space from SERPS (search result pages) is currently occupied by Google’s paid results, reducing more and more the margin of organic results.
And I am not sure if you have noticed it, but Google has increased the gaps between ads so that organic search results go under the fold of the first page. In the near future, there will be no room for an ant to walk between organic search results, because simply there will be no organic results.
At the same time, according to the European Union, Google is not a search engine, simply because search engines enter all the content of a web page, while Google’s content is classified by the robots.txt file.
We see again that there is a climate of tension between the European Union and Google with confrontations and fines for unfair competition and monopoly. But that is old news! We already know that and we have mentioned it above. It simply confirms the rule that Google is a private company listed on the stock exchange that serves its interests.
Moreover, Google has evolved more into a response engine rather than displaying search results. With the new Google properties that have been imported by itself, for example maps, videos, and graphs of knowledge, many searches are already being answered directly by Google itself.
Several numerical operations, divisions, and multiples are automatically made by Google itself without having to click on any of the search results.
Google is more of a machine that returns answers aiming that the user will not leave the site and extend his stay longer until he does a search that contains an advertised site and will click on the ads.
It’s all backlinks bad?
I would like to add that all backlinks are not the same. All backlinks are not bad. There are good backlinks as well that Google also welcomes and suggests to their indifferent videos, where you see millionaires working on Google telling us that we need to connect to other sites in a natural way.
Good backlinks usually put us on search engines and give us both the organic results in the keywords we want and the overall visibility of our website, since they are generally raising our domain authority.
There are also the so-called bad backlinks that throw us on Google or at best they have absolutely no strike on search engines.
It is a waste time to create them, but before you create them you do not know if they are bad. Each backlink is different because each website reacts differently depending on the page rank it carries, relevance, etc.
Watch out the negative SEO.
Negative SEO includes all these little things we do that throw us down instead of pumping us up in the search engines. Whether it is our unwillingness or our will, we need to be careful with which sites we link and from which site we get links. Other links are needed for a website with technical services and other links are needed for a website with electronic devices.
The overall link profile a website has, counts a lot.
It does not matter if we have 2 bad backlinks or two unrelated, while we have 10 good ones. It counts when we have more unrelated backlinks than the right ones. Sometimes, minor changes to the site’s link profile can do wonders, as long as you know what changes you should do beforehand.
This can only be learned through experience and after many trials and mistakes.
Thank you for reading us. If you want us to cover a new topic, or you have any questions, you can leave a message in the comments.