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Image Optimisation brings Positive SEO Results

Sometimes SEO can prove to be quite a tedious task to those practicing it. The design and implementation of effective link building strategies is not easy at all. Neither is it easy to alter even one of the several variables that affect your sites search performance. Considering all this, there are some short term techniques that help to produce positive SEO results as fast as possible. One of these processes is known as image optimization which takes just a few hours to complete.

Image optimization is all about image SEO or getting your images to rank on Google and other search engines, it’s also about reducing your images to the smallest possible size without reducing their quality to allow your web pages to load quickly. This is important because everyone on the web expects websites to load quickly, in less than 2 seconds. The speed of loading has a direct correlation to the number of bounces you get and your overall revenue, 30 seconds, either way, can markedly impact your sales. Search engines take into account your site’s web speed and the number of bounces you are getting when ranking your site

Find the proper keywords for your images

Before you begin the process, find and keep a few images that you can use in your web articles, blog spots, and design files. Going into Google image search and typing keywords for pictures that you want is not the kind of image sourcing that should be done here. This is because you may be put under violation of copyright protocols of the internet for using unlicensed images on your site. Therefore, it is best to get pictures by paying for them from sites that allow it. Or you could use images which give rights for certain uses of the image.

Next, it is important to re-size the images you are going to use to the particular size specifications needed to upload the picture to your website. This cannot be done by simply adjusting the height and width of the picture. Doing so will take up more space on the server and the visitors browser will have the added burden of resizing those pictures when loading the site.

While you are in the process of resizing your pictures, take a minute to change the file name of your picture to target your keyword. Your overall image SEO will have an added boost if this tiny alteration is done. Furthermore, according to the best practices of image SEO, the ALT and title tags linked to your picture should be updated while you are uploading your modified picture files to your website.

By doing this optimization correctly, your sites overall SEO will improve and give it a higher ranking for target keywords. In addition, the picture files from your website will appear on image search results hence giving your site more web traffic. A final step that you might want to consider in order to enhance your sites image SEO would be to add captions wherever possible to the images used on your website. It is a known fact that image captions are the most-read parts of the content of any website.

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