The Importance of Social Networking With Google’s recent algorithm changes, greater prominence has been given to social networking. If you aren’t familiar with the term, this is an all new way of communicating with others over the internet. Social networks such as Facebook and Twitter have rapidly become exceptionally popular due to their addictive nature […]
Retaining Traffic for the Long Term
Retaining Traffic for the Long Term Having managed to attract traffic to your site using SEO techniques, the next thing is retaining the numbers and ensuring your site remains evergreen and popular. Every SEO Firm should use the following SEO tips. There are a number of measures you can apply to do this. They include: […]
Can no-follow links have a negative impact on your site’s ranking?
Can no-follow links have a negative impact on your site’s ranking? See Matt Cutts’ video and learn everyhting about the difference with dofollow links. It is common practice to build links on blogs, forums and many other online sources in order to direct traffic to particular websites. But in terms of search engine optimisation […]
Rules of Social Media Engagement
Rules of Social Media Engagement According to the result of a survey, 78% of its respondents stated that engagement is an extremely important factor for successful social media marketing. All those companies promoting their business and their websites through social media have very similar objectives. Building social media connections, making conversations easier and giving your […]
Increasing the Conversion Rate of your Website
Increasing the Conversion Rate of your Website Nowadays people are choosing to live online and share and search information through search engines. The majority use Google but the contribution of other search engines is not to be ignored. Search engine algorithm updates, especially the Google Panda update and Google Penguin update , affirm the importance […]
Does exact match anchor text help or hurt?
Does exact match anchor text help or hurt? The traditional ranking signals – keywords, links, anchor text, and authority – have remained as the dominant factors in search rankings of Google for a long time. From these, the keywords and anchor text were considered as the most important factors. However, over the past few years […]
Why is it important to optimise your website for mobile
Why is it important to optimise your website for mobile With the latest Google updates round the corner, chances are that if your website is not optimised for mobile, you will lose your potential customers and sales leads. According to research, there are over 70 percent of mobile users who will abandon a website if […]
Smart strategies for identifying and controlling fresh links
Smart strategies for identifying and controlling fresh links The growth of URLs can be unruly. This statement can be best proved if you observe enterprise level websites. Links pop up from all over, even if your content is great. And when many users are attacking one link, its value does not remain. Almost every site […]
Image Optimisation brings Positive SEO Results
Image Optimisation brings Positive SEO Results Sometimes SEO can prove to be quite a tedious task to those practicing it. The design and implementation of effective link building strategies is not easy at all. Neither is it easy to alter even one of the several variables that affect your sites search performance. Considering all this, […]
Creating Adwords Remarketing Campaigns For Videos
Creating Adwords Remarketing Campaigns For Videos Video content is now reducing in terms of popularity. Everywhere we go on the web, video’s cross our paths and are becoming more of a commonplace than an attraction. Therefore, instead of producing an expensive brand awareness video, it is better to create a short remarketing video. This is […]
