6 Mobile SEO Tips For Business
Search engine optimization or SEO is a bit different fro desktop and for mobile. After many changes in its core algorithm, Google has two different algorithms, one for mobile devices and one for the desktop computers.
So every website and every SEO webmaster has to do some extra work to optimize its website for mobile devices.
Below you can find some of the elements that every site owner or SEO specialist should integrate into its website or SEO strategy for better search results in mobile devices.
1 Do separate mobile keyword research
Mobile users, have different aspercts in their mind when it comes to mobile searches. Search terms are a bit different and more geolocated. For instance, in a mobile device when you are in Santorini, you can search for Hotels near me. This is not an option in a desktop device.
Studies show that 69% of keywords rank differently on mobile than they do on desktop.
Here are a few of the methods you can improve your keyword research and targeting for mobile:
2 You must think like a mobile user
A mobile visitor has differnet search needs in comparison with a desktop user and this is obvious. When the mobile phone is the extension of our hand, many searches are impulsive or happen due to external stimulation.
Try to act and think when you are doing your keyword research the proper keywords a mobile user with different intent has in mind.
3 Mobile first design
In this case, you need to adapt the titles and meta descriptions of all your existing pages to show well when someone visits your website with a mobile device.
You do not need two versions of the same website, but one single version that is mobile first and is optimized for mobile first indexing by Google and by the major search engines.
Since Google has rolled out its mobile first indexing algorithm update on March 26, 2018, every website has to be designed or redesigned to meet its guidelines.
4 Mobile friendly sites
When your website has an old or outdated web design, and it is not possible to redesign it from scratch, them you should at least use Mobile friendly practices. For instance, 45 characters is the best you can do in titles, instead of 60 or 70. And shorter meta descriptions are needed so the final user will can cope with your website.
According to Google Webmasters Blog, there are three tips that every webmaster should follow:
- Having mobile-friendly content is still helpful for those looking at ways to perform better in mobile search results.
- Having fast-loading content is still helpful for those looking at ways to perform better for mobile and desktop users.
- As always, ranking uses many factors. We may show content to users that’s not mobile-friendly or that is slow loading if our many other signals determine it is the most relevant content to show.
5 Identify exactly what you want users to do on your website
When someone visits your website for the first time, does not have a full idea of what is inside or what is the topic of your website. You need to guide him or her to a clear Call to Action (CTA) and tell them, what they have to do when they are visiting your website.
Do you want them to see your online shop? Do you want them to register to your online email list or newsletter?
A clear call to action should be obvious and a clear message should be shown on the first page.
6 Adjust Google Adwords campaigns for the mobile users
As you probably know, you can take a look at the search volume on mobile for the keywords you target. Also you can use mobile trends and create two Google Adwords campaigns instead of one.
One campaign will be for the mobile users and the second campaign will be for the desktop users. By having two seperate campaigns you can track better the click through rate and use different keywords for every target group.
Need help in ranking your website? Ask for a quote today.
See more about SEO for business:
- How to improve your website’s ranking with SEO Powersuite
- Web hosting is the most important detail in your website
- How to rank you site on Google – A Starters Guide